http://www.youtube.com/watch?v=ZHiGK0kXeA0&NR=1
CONCEPT: The advertisement supported by Heroes Project and Star Care are trying to persuade there audience to keep themselves updated and informed. In this advertisement the intended message they are trying to give is that one should clear all their queries they have instead of keeping themselves into confusion and facing the repercussions afterwards. As in the above advertisement, in a courtroom the suspect is being questioned again and again by the lawyer about some mishappening during which he was also present but due to the confusion he does not answer any question and get into trouble due to lack of knowledge. Nowadays, one should keep themselves aware by enquiring and asking their quies through reliable sources rather doing anything without knowledge and suffering after that. In the ad to answer the queries and question they have even provided a service of ASK, on which one can SMS ''ASK'' at 7827 for any information related to AIDS. By clearing their doubts and queries it will lead to the growth of the society in more healthier manner. This piece of advertising is not promoting any corporation or any product, this is basically dealing with the welfare of the society or we can even call it as Public Service Advertisement (PSA).
TAGLINE: Ask For AIDS.
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